Our very own @steffentchr was one of the speakers at this conference a few weeks ago. A conference focusing on social media in e-commerce, hosted by Social Semantic. Steffen presented a good variety of our customer’s success stories on using video for e-commerce. This stretches from Poul Stig who use other social media to make the most of their videosite, to Unisport who have created their own social community. Other success stories include Kilroy, Aarstiderne, Home and Kongelige Teater. Simply because all of them are innovative video communicators and show us that reinventing with video pays off in the end.
Check out Steffen’s presentation here or watch the video. Enjoy.
As a relatively new member of the 23 family I quite often happen to come across inspiring videos. I’m talking about cases that challenge the communication for and even trigger interaction with the audience. A recent example is Novo Nordisk.
November 14th was this year’s FNs World Diabetes Day and in to generate awareness Novo Nordisk made a video that engaged employees around the world. Their project was simple: Have people film themselves and each other while dancing to “Move your Feet”. And then, with the combination of a smart phone and our Open Upload feature, they collaboratively created an awesome music video stitching together the world. Simple and engaging - online video on it’s best. Check it out:
Today, we are bringing 23 Video an across-the-board lift with The Lift Release. The release is dedicated to our customer, The Lift Conference, as they are launching their brand-new videosite with all these new features.
We are lifting up the user experience and your page rankings through sections; video quality is being boosted to Full HD; and 23 Video now comes with support for Apple Airplay, secret links to unpublished videos and easy HTML5 video embedding.
We’re getting ready to invite about 150 people to workshops about video communication in organizations over the next few day. It’s a great occasion to welcome people to our new offices for the first time — but also requires a bit of preparation.
http://reinvent.23video.com/video/1074784/hello-clarice
The benefit of being a startup located in the Nordics is that we get to travel around Europe and occasionally drop-in to some of our good friends and partners along the way. This time I was traveling around IKEA country, Karlstad (Sweden) being my destination, to visit our relatively new partners and gracious hosts - Hello Clarice.
Hello Clarice is of a team of seven and specialize in web production and marketing. You can read more about Hello Clarice on their 23 Video partner page or at their website.
As a part of the 23 Partner program, partners have the option for us to come by for a site visit, where one of the 23 team, most likely me, will come out to spend the day introducing and demonstrating 23 Video and doing joint client presentations.
At Hello Clarice the format went something along the lines of:
→ An all hands-on-deck breakfast presentation of 23 Video, where I gave an introduction to 23, out product, our customer cases, along with the development road map, the 100% Human program and future features.
→ A good lunch.
→ Then after lunch Gunnar, Creative Director of Hello Clarice, and I meet with three potential clients - a local TV channel, the regional newspaper and a government agency. The presentation allowed the clients to get a better understanding of how a broad range of organizations are using video in new and innovative way.
If you would like to play host for a visit from 23 and get a good introduction to 23 Video, we would love to come by, so mail me here.
One of the biggest challenges in running an ever evolving platform is keeping integrators up to speed with the possibilites they have at hand. Therefore we’ve recently started the 23 Developers Training Programme where our partners’ developers can recieve a thorough introduction into the realms of the platform.
At a recent developer training session we created an extensive slide deck displaying the current and near future state of the platform while also giving an introduction to the platform as an entirety. Feel free to have a look, and please hit us up if you’re interrested in a day of training with us!
The second TEDxCopenhagen took place in central Copenhagen on Tuesday. Great speakers, a great venue and 350 participants with high expectations where in place.
As keen supporters of the TEDx project, 23 Video were on site to help live stream the event and publish the talks on the TEDxCopenhagen videosite.
The live stream almost doubled the number of “participants” at the event - adding a lot of buzz and dialogue on Twitter. People tuning in online missed out on the sushi lunch and great networking, but could still get inspired and enlightened by the talks - and participate through Twitter & Facebook.
Immediately after the event all talks were put on the videosite - and have recieved almost 100.000 minutes of playback time in approx. 24 hours. This is exceeding the engagement time at the physical event itself - and the number keeps growing as the links and embeds are spreading.
Two takeaways:
1) Quick turn around from a live transmission = keeping the buzz alive!
2) Make it easy for people to share your content
180 VIDEOSITES, 12+ MÅNEDER
Det er nu lidt mere end 12 måneder siden at vi lancerede 23 Video i Danmark. Modtagelsen har været overvældende og vi kan nu løfte sløret for at mere end 180 videosites kører på 23 Video. Fra startups, medievirksomheder, nonprofits til globale koncerner. Fra videosektioner på organisationers hjemmesider, dedikerede videosites/webtv-sites, kampagnesites, intranet video tjenester, lukkede sites for udvalgte kundegrupper, videosites med betalingsadgang, produkt/tjeneste innovation ved hjælpe af videosites - vi er dagligt overraskede hvad folk bruger videosites til og hvordan de genopfinder hvordan de kommunikerer med video istedet for tekst. Videosites er vist fremtiden…
Vores markedsandel på videosites i Danmark er nu mere end 75% - på 12 måneder. Tak for at tro på os vores og vores vision for hvordan organisationer kan bruge video.
LANCERING
Efter at have rusket op og forandret det danske online video marked gælder det nu resten af verdenen (vi tror at de også vil se at videosites er fremtiden ;). Vi har de sidste par måneder fløjet jorden tyndt (mange uger med folk i 3-4 lande samtidigt, besynderlig fornemmelse) for at finde globale kunder til lanceringen, finde lokale partnere og briefe analytikere/journalister.
Det arbejde ser nu ud til at lykkes. Vi lancerer derfor 23 Video globalt den 28. oktober 2010 med launch arrangementer i San Francisco, London, Hamburg, Stockholm og København (invitation kommer snart til København arrangement). For eksisterende kunder betyder det at alle sites indbygget i prisen vil have global distribution, så at ens videosite og videoer er så tæt som muligt på slutbrugeren - hvadenten om man sidder i Buenos Aires, Los Angeles, Barcelona eller Taiwan.
Hvis du kender nogen globalt der kunne have fordel at være de første til at have adgang til 23 Video vil tips/introduktioner være meget værdsat. Du kan sende dem til angelica@23company.com.
23 Video, “THE EVERYWHERE RELEASE”
Selvom at gennembruddet i 23 Video er at have ens eget videosite vil man jo gerne være alle de steder hvor brugerne er. Det har vi taget til os i 23 Video, “The Everywhere Release”.
The Everywhere Release giver dig:
- Posting til Facebook. Post automatisk nye videoer til en eller flere facebook pages eller facebook profiler (med video player embedded på facebook).
- Posting til Twitter. Post links til dine videoer på Twitter automatisk.
- Distribution til Youtube. Nu kan du vælge hvilke videoer du gerne automatisk vil have syndikeret videre til Youtube og få dem automatisk distribueret videre.
- Distribution imellem 23 Video sites. Hvis du har flere videosites kan du distribuere videoer imellem dem. Det lyder banalt - men mulighederne er perspektiv-udvidende når man først tænker det igennem. I takt med at mange organisationer har flere videosites er det en vigtig funktion.
Ovenstående er selvfølgelig oveni de eksisterende distributionsmuligheder til email, boxee, google, google video, iTunes/Apple TV, podcasting, ipad og mobilsite. I løbet af de næste par uger kommer vi med et ekstra par globale distributionsmuligheder.
OPGRADERING ER SOM ALTID MED I PRISEN
Som altid skal du ikke betale noget ekstra for de nye funktionaliteter, ingen moduler at tilkøbe, det er en del af din abonnementspris på 23 Video. Alle nye distributions muligheder er tilgængelige i dag. Så log på dit site og kom igang med at distribuere dine videoer.
23 er bygget vores kunders innovationer - som altid er vi meget lydhøre overfor ideer til hvad vi kan gøre bedre eller gode historier om hvordan du bruger video i din organisation.
Hvis du ikke har prøvet 23 Video endnu kan du på 2 minutter komme igang med at prøve på http://www.23video.com.
Kilroy has recently joined the bandwagon of companies using online video to connect with their customers. With their newly launched video microsite, Kilroy aims to be the inspiration source for youth to travel and explore the world.
“A couple of years back, our main focus was to display products and prices on our website, but after some research, we found out that people were more interested in getting inspiration, so we wanted to make sure we provided them with that” explains Jakob Bækkelund Nielsen, Website Manager at Kilroy.
Kilroy started gradually adding new content to their website, including extensive destination and activity guides from all over the world. They wanted to share their travel expertise with their customers, and pictures and videos was the perfect way to turn their written guides into a lively source of inspiration.
To manage the production of videos, Kilroy has figured out a really clever solution. They offer internships to a few students from the Film School, whose job is then to travel the world for a couple of months to shoot and edit videos from different places. Since it’s students filming and producing content for other students, this is a great way for Kilroy to ensure their videos are appealing for their target market. And for the students, well yes, it’s definitely an awesome internship.
With a combination of forums, blogs - and now videos, Kilroy is also working on building and supporting a community that help each other to have better travel experiences by sharing their stories. And in the near future, Kilroy may even start inviting their customers to post their own videos.
It’s still early for Kilroy to know exactly how they will continue to innovate with their videos, and that’s why it was important for them to choose a platform that was flexible enough to meet their needs now and in the future. “We chose 23 Video because of its features and customer service. Their platform has the flexibility we needed to make our own adjustments and make the site look and work exactly how we want it to be”.
Adding video to their site will help Kilroy to strengthen their presence online and continue reaching more customers, but the goal goes beyond that. “We are trying to create and support people’s dreams, we want to show them how cool it is to travel the world, and that we can be a great source of inspiration for their trip” says Jakob Bækkelund Nielsen.
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KILROY is a company specialized in offering products and services tailor made for youth and students. They aim at assisting youth and students in exploring life through travel and education.
A couple of months ago COWI decided to redesign their website as part of their marketing strategy. The idea was to update the design to match COWI’s identity today, and also reorganize their content.
One of the goals of the redesign was to make COWI’s site more engaging by including interactive media, and therefore, the use of online video became an obvious choice.
Tina Lybæk, Multimedia Designer at COWI, explains “The advantage of using video is that it allows us to tell our story in a different way. It’s a great way to communicate with our stakeholders because we can say more with videos”
A key demand from COWI was the ability to make their videos an integral part of their website. Tina Lybæk says, “We are a large international company, and it is important for us to stay true to our brand and look professional at all times, that’s why we needed to find a better solution than the YouTube channel we were using before”.
COWI chose 23 Video because it helped them doing exactly that, Tina continues “23 Video allowed us to implement our brand 100%, and look professional by seamlessly integrating our videos with the company’s website. And it was a also a very cost effective solution”
COWI is using online video mainly to document their projects, to share their thoughts about the climate and environment, to strengthen their global brand, and it is an important part of their communications. As CEO, Lars Peter Søbye, points out (on video of course), “COWI is a communicating company. We communicate to build strong and lasting relationships with our stakeholders, to support our business strategy, and to add value to our clients and projects. So we don’t only believe in communication, COWI is nothing without it”.
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COWI is a leading North European consulting group, who provides services within the fields of engineering, environmental science and economics with due consideration for the environment and society. COWI has offices in 35 countries and has been involved in more than 50,000 projects in 175 countries.
