Congratulations to Normann-Copenhagen who was awarded for their use of social media last night at the Danish e-business award. We are of course very proud of the fact that the danish design company is using 23 Video as part of their online presence.
But 23 Video is only one of many platforms where you’ll be able to meet Normann-Copenhagen. I had a short chat with online sales & brand manager Michael Rying about why they have embraced social media.
“A lot of companies are talking about getting on facebook, using twitter or getting a videosite. What sets us apart is the fact the we’re doing something about it instead of talking. We’re not waiting for a great master plan or social media strategy. Our approach is to try things out and learn from the experience. We had no idea what it would lead to when we started to blog, got a twitter account and a facebook page. So if we have a strategy it’s the fact that we allow ourselves to fail and learn from our failures. That wont give you a perfect result to begin with, but you’ll end up with a practice and most importantly you’ll actually get something done,” he says.
Behind the “just do it” attitude there’s also a great belief in the fact that social media will bring the company closer to both customers and retailers. That motive has recently led to a videosite where people can get a glimpse of the work in the workshop and meet the designers behind their great products.
“Video is really close to my heart. No matter how good you are with words or how great your photographer is, you simply can’t communicate how a great craftsman is going about is daily business in his workshop in the southern part of Sealand. But with video you can capture the experience and pass it on to your customers. We also use it to communicate to our retailers in Tokyo, Sydney, Italien, Finland. US and the rest of the 80 countries we’re exporting to. And we have videos running in a loop from a couple of mac’s when we’re exhibiting. So to us video has become essential.”
[...] I found in the blog of 23Company an interesting post about Normann Copenhagen. Here’s the post that catch my attention Basically Normann Copenhagen has recently received an award for [...]
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