In less than two weeks more than 200 bands have entered the Royal Beer rock competition by uploading videos and music on RoyalBeer.tv. The campaign is crafted and designed by online agency Stupid Studio and features are beautifully integrated 23 Video solution. The agency were given free hands as to which platform to use as long as the final site could support a competition centered around Kashmir and work as a future brand channel for brewery.
“So we started looking for a video solution that we could integrate on our own terms to avoid being forced into a youtube environment. We needed complete freedom and control in order to integrate videos with related content, so when we encountered 23 Video, we were like, this is it” says project manager Matthias Flugge Hansen.
WordPress Integration
The greatest challenge for Stupid Studio was to make a seamless sign-up flow for the participating bands. Allowing them to upload both music, video and images and being able to control it all in a wordpress setup afterwards. Thus this project is also one of the first to take advantage of the fact that you can use 23 Video to handle audio.
“We have created a wordpress plugin, to make the wordpress integration as smooth as possible, and I must say that we’re pretty happy with the way it turned out. The users of the site can now login to wordpress and control their videos and sound files from there. Apart from that we’ve also worked on customizing the design, we’ve added color coding to the channels and worked on how to trigger related videos, when they get embedded,” says Matthias Flugge Hansen.
During the proces the development team at Stupid Studio have been in close contact with their 100 % human contact from 23. 100% Human is our service program which gives you your personal contact person. We don’t usually talk about it since it’s a regular part of our daily work, but I can’t help to finish this post with the following quote from Matthias Flugge Hansen.
“Its been great working with 23 on this project. The support level is awesome, so the 100 % human concept makes 100 % sense to us.”
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