A crashing snowscooter, tips on how to prepare your skis or skates, and the everyday troubles of parking a mini-van. The Danish athletes at the Olympics in Vancouver are using 23 Video to bring the audience closer to the games than ever before.
The athletes were already engaged in their preparations in different places around the world, when Team Danmark got the idea of having them videoblog, but that didn’t stop the project. The athletes simply received a letter with a small video camera and a few lines on how to record and upload. The result was a number of videos providing detailed insights into the preparations leading up to the big opening ceremony in Vancouver last Friday.
After the games have started the video site continues to bring the audience close to the athletes in Vancouver, but the site now also serves as a way of distributing the content to the media. Team Denmark has allowed several jounalists access to the videos, and news sites like the Danish Broadcasting Corporation have started to embed the videos directly on their site.
Several of the athletes also publish the videos on their personal webpages. Like Sophie Fjellvang-Sølling who has published this adrenalin kicking helmet recorded video of a training run including a crash:
And Jonas Thor Olsen who’s testing 32 pairs of skis before his olympic debut later today:
We spoke to Team Danmarks head of communications about why they chose 23 Video for their video site?
“The cool thing about 23 Video is how easy you can adjust it to fit your needs. Every time we get a new idea for the project, it turns out to be possible. And it doesn’t matter whether it relates to integration with our own website, to our Facebook fanpage, or to the possibility for people to share videos or comments,” says Søren Willeberg from Team Danmark.
23 wishes the 18 Danish athletes the best of luck and encourage you all to check out their videos and become a fan of their Facebook page. Their attitude and dedication surely deserves a medal.
 | The Visual Sharing Company |
We create tools allowing individuals and organizations to unleash the power of visual sharing.