The main content is a featured Unisport show with a charismatic host who explores new soccer equipment like boots and balls with enthusiasm, historical facts and a critical eye to details. A combination which often spark great debates and discussions in the comments from an enthusiastic community of soccer fans. The Unisport team also plans to create product videos of all their products to improve the buying experience in their webstore.

(Video in danish)

“Our goal online has always been to entertain and inform our customers with news, stories, rumors and reviews of our latest or upcoming products. So video is a natural next step for us, because it grows an audience among our customers and increases traffic and activity on our website,” says Filip Domagala from Unisport.

Mobile videos reaches a young audience

Unisport made their first video experiments with Vimeo but quickly realised their needs for an alternative platform.

“Our viewers are between 7 and 17, so we love the iTunes integration and the fact that videos are available on mobiles. And on a more pragmatic level I’ll have to highlite the flatrate price policy,” says Filip Domagala, who’s looking forward to explore the video feedback included in 23 Video.

“Right now we have no idea whether our video has the right length or format. But with the playthrough percentage and the other 23 Video analytics tools we’ll now get feedback, so we know what works and what doesn’t. This gives us an opportunity to improve our productions,” says Filip Domagala.

As far as the soccer fans in 23 are concerned the analytics will reveal that the Unisport production team nailed it pretty damn well allready. But since our analytics tool can’t predict the number of plays just yet, I guess we have to wait a couple of month to see if we’re right.